October 1 is the start of a new month, start of the 30 Days of Beauty, and the grand opening of Allure's Virtual Store!
Allure partnered with Sephora, to create this Virtual Store where you can purchase limited-edition items, watch videos, and see their recommended products. This site is animated and makes me feel like I am in the middle of a huge corporate building lobby with the items on shelves. With the press of a button, the aisle of products comes to me- no walking required!
It's not quite 12pm noon right now, so I don't see the items for sale (in the above ad), so I will have to wait patiently and see if the hype is worth it..
To see the limited edition products, they are under the "Offers" tab: Limited Edition products. I have to say, I'm quite disappointed because they don't seem that special. I wish there was more variety in its products as well. The best bargain seems to be the Maybelline starter kit for $14.95 + shopping & handling.
On a good note, the Allure Virtual Store is offering a Sampling Bar, where you can enter to win a sample of a product, such as Aveeno products, Christina Aguilera's Inspire perfume, etc..
Check out the shop for yourself at http://www.allurevirtualstore.com
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