Home      About Me      Beauty Reviews      Subscription Boxes      Beauty Events      Fitness      Food      Bridal Series     TotalBeauty.com     
Showing posts with label ELF cosmetics. Show all posts
Showing posts with label ELF cosmetics. Show all posts

Tuesday, January 13, 2009

e.l.f. Cosmetics- Email marketing campaign

After hearing about the cheap products that e.l.f. cosmetics offers on their website, (e.l.f. stands for Eyes Lips Face), I decided to check out what they had. Most of their products are only $1, ranging from eye shadows, lip glosses and brushes (Read my e.l.f. brush haul here) . They also offer a Studio line, which is about $3 each and Minerals line, which ranges from $3-$5.

The e.l.f. Studio line products are for those who want to achieve the "professional look." You'll notice that these products are all black- its packaging, handles and even brush bristles are black. (I like my brushes to have a natural looking color, even if they are synthetic.)

The E.L.F. Minerals line are made of 100% natural minerals, so they are free of chemicals, dyes and parabens. Their bath & body kits contains several products in various fragrances which cost about $10.

eyes lips face banner
source: e.l.f. website

I signed up for their newsletter to receive more e.l.f. news, promotions, product alerts and beauty tips. They also have a blog that you can check out at ELF Beauty Blog, written by their beauty professional, Achelle.

I would get about an email from them almost everyday, sometimes twice a day. At first, I found them annoying but then I got even more intrigued by their deals. They are known for having some great soft eye brushes, so I debated whether or not to buy them.

Some of their email subject headings include:
* Hi -insert email here- (Dec. 21, 22, 23, 24..I told you it was every day!)
* For only -insert email here- (Dec. 22)
* Sorry -insert email here- (Dec. 20)
* This is the Best! (Dec. 29)
* OMG - Get it Now ! (Jan 6)
* -insert email here- Get What You Really Really Want ! (Jan 7)

Also, the email sender of these emails would vary. It would be "Eyes Lips Face" one day, and "e.l.f." the next and sometimes "elf@eyeslipsface.com". Did they do this to make their constant emails look different?

So, I am a sucker for bargains and buying things in bulk, so when I see emails like these, I just can't help but to browse (at least for now).
eyes lips face cosmetics email marketing
eyes lips face cosmetics email marketingeyes lips face cosmetics email marketing
Source: e.l.f. emails

Items that I want to buy?
Their minerals line and BRUSHES.
created at TagCrowd.com