IMATS New York - April 9 - 10, 2011

*Photo courtesy of Make-Up Artist magazine.

For the first time ever, IMATS is coming to New York City! IMATS, International Makeup Artist Trade Show, produced by Make-Up Artist magazine, features your favorite makeup brands who will be on site to demos their products and selling them at great insider prices! Don't forget there are educational classes on makeup trends (see schedule here) on both days of the show. I'm personally excited to learn about the Spring Cleaning Your Kit seminar.. which I need to do like, right now..

Taking place at 82 Mercer St. in Soho, New York, the IMATS New York in April will be an incredible show that you won't want to miss!

This will be the second makeup trade show that I will be attending this season and I'm excited to go. Hoping for great weather and meeting up with my fave beauty bloggers again. I'm also excited to check out Jane Iredale Mineral Makeup, Jesse's Girl, Stila, Obsessive Compulsive Cosmetics, and more. :D Hope to see you there!

Get your tickets to IMATS today! 2 day ticket- $65, 1 day ticket- $30.



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IBS NY- International Beauty Show 2011 - Recap

On March 6-8, the International Beauty Show took place at Jacob Javits Convention Center. This year was the first year I attended this show in New York and I was super excited to go! I went on the first day and it was so crowded but so worth it.. Had fun meeting up with a few of my blogger pals too! :)

Makeup trade shows are a great chance to learn more about my favorite brands and new ones as well. Lots of beauty professionals, vendors, and the press attended this event to get the latest scoop on what's new in the beauty industry. The great thing about going to these shows is learning new brands and seeing your favorites as well. I saw a lot of focus on hair & nails, which were fine because I got some goodies for my nails! :)

Stay tuned for my haul!
I took a few pictures of my favorite booths..

To see more including Stila, Moroccan Oil, China Glaze, Essie and OPI...


Moroccan Oil products


Stila eyeshadows, lip glosses and more!
Essie's French Affair nail polishes & OPI's 90210 nail polishes


China Glaze polishes... :)

If you missed the show, there's two more coming up in NYC.. stay tuned for more info!

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The Makeup Show in NYC- Insider Look!

Exactly one week ago was the Makeup Show in New York! It was my first trade event that I attended as press and I'm so grateful for the opportunity! That weekend, I learned so much about the makeup industry from exhibitors and makeup artist speakers and demos, and gained exposure to many different makeup brands I have not heard of. I definitely enjoyed my first time at The Makeup Show and I'm looking forward to attending next year's!

Who attended? Some brands that I already adore include L'Oreal, Mario Badescu, and Korres. It was great to meet new ones such as Naked Cosmetics, Eve Pearl, Three Custom Color Specialists, Mai Couture and so many more!

Stay tuned for more product reviews on specific brands at The Makeup Show!

If you weren't able to attend or have never gone, here is your insider look!




Check out more blogs @ TotalBeauty.com